Houston, December 25, 2024 — Beyoncé performed a show-stopping halftime performance during Netflix’s first-ever NFL Christmas Gameday as the Houston Texans hosted the Baltimore Ravens at NRG Stadium live on Netflix.
This special performance took place in Beyoncé’s hometown of Houston, Texas, produced by her company, Parkwood Entertainment and Jesse Collins Entertainment.
The expansive performance of music, fashion and history featured a slew of guest performers in a roof-raising twelve-plus minutes showcasing the first live performance of songs from her genre-bending and record-breaking COWBOY CARTER album. The 11-time Grammy-nominated, juggernaut album recently became the most nominated album by a female artist.
The set included, among others, “16 CARRIAGES,” “BLACKBIIRD,” “AMERIICAN REQUIEM,” “YA YA,” “SPAGHETTII/RIIVERDANCE,” “LEVII’S JEANS,” “JOLENE,” and the ubiquitous smash, “TEXAS HOLD ‘EM,” that ended the set with Beyoncé literally lifting to the rafters.
The guests who brought their sizzle to the show included performers Post Malone, Shaboozey, Reyna Roberts, Tanner Adell, Brittney Spencer, and Tiera Kennedy. Blue Ivy Carter, Beyoncé’s eldest daughter, joined in as a featured dancer. The Texans Cheerleaders also joined in, representing the home team. And in a beautiful tribute to Western and Rodeo culture, Beyoncé included as special guests, Mexican Cowgirl, Melanie Rivera, Bull-riding legend, Myrtis Dightman, Jr., known as the “Jackie Robinson of Rodeo,” Miss Rodeo Texas Princess 2004 and Miss Rodeo Texas 2015, Nikki Woodward, and the first Black Rodeo Queen in Arkansas, Ja’Dayia Kursh. Joining them in the rousing caravan were Houston Texans owner, Cal McNair and his wife, Hannah.
The energy turned all the way up with the addition of close to 200 members of Texas Southern University’s Ocean of Soul Marching Band. The HBCU, world-class band delivered on all its known for, powerful sound, precision and choreography,
Beyoncé is no stranger to electrifying NFL halftime appearances having performed at two Super Bowl games. She headlined Super Bowl XLVII on February 3, 2013, in New Orleans, Louisiana, and was joined onstage by Kelly Rowland and Michelle Williams, her bandmates in Destiny’s Child. The performance became the second most-watched Super Bowl halftime show in history at the time. For Super Bowl XV, on February 7, 2016, she joined Coldplay and Bruno Mars in Santa Clara, California for one of the most-watched Super Bowl halftime shows with 115.5 million tuned in to get in “Formation.”
Netflix members can re-live the full halftime performance of “Beyoncé Bowl,” as a standalone special, when it comes to the service later this week. For additional details on “Beyoncé Bowl” please visit www.netflix.com/BeyonceBowl.
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LINK TO PHOTOS: https://press.beyonce.com/ gallery/HOUSTON-HALFTIME-12- 25/G0000ASgkkEVeIOA/ *Click HERE for evolving content
CREDITS:
Photographers: Mason Poole Julian Dakdouk Greg Noire
Videographers: Ben Hagarty Dave Malave Dax Blinn Shaquana Golding
Stylist: Shiona Turini
Hairstylist: Neal Farinah
Make-up Artist: Rokael Lizama
Wardrobe:
Beyoncé Custom Look in collaboration with Lindsey James Show Clothing Earrings, necklaces and ring: Lorraine Schwartz Boots Christian Louboutin Hat: Custom ASN Hats Feather Coat: Archive Roberto Cavalli
Blue Ivy Carter Hat: Stetson Look: Frolov Boots: Akira Scarf: Custom
Dancers All hats: Stetson All belts and scarves: custom All girls boots: Akira All jewelry: Vida Kush
Group 1 Custom design in collaboration with Levis Custom chaps
Group 2 Frolov
Group 3 Custom
HOUSE BAND All wearing Stetson
KHIRYE TAYLOR Suit: Amiri Boots :Pistolero
DAMIEN FARMER Custom Ashton Michael
DIAMOND JOHNSON Coat: Balmain Pants: Kid Super
ARI O’NEAL Dress: Pat Bo Jewelry: Alexis Bittar
JONATHAN FIELDS Jacket: Vintage Michael Hoban Pants: Willy Chavarria
TSU Marching Band Custom
Drum Majors Coats: Akira Hats: Kim Shui Sweatpants: custom Alo
Cheerleaders Dress: Nana Jacqueline Headbands: Alo
Charra Jacket: Balmain Stetson hat
Lasso Girl Balmain Dress Stetson hat
Precision Drivers Custom hats Gorm
Blackbirds Dresses: Dolce & Gabbana Boots: Paris Texas Hats: Stetson
Cowboys
1. Chef-Kee Vintage jacket and chaps Hat Stetson
2. Ant-Dog Willy Chavarria Jacket Willy Chavarria Shorts Stenson hat
3. T-Man Willy Chavarria Pants Milwaukee Leather vest Stetson hat
4. Calldford R13 Jacket Levi’s Jeans Stetson hat
1. Zoe Archive Raf Simons x Calvin Klein Top and pants Stetson hat
2. Kansas Stetson hat Custom Simkhai suit
3. Adrina Willy Chavarria Shorts Vintage leather jacket
4. Aneishka R13 Jacket Norma Kamali Fringe pants Stetson
Principal Cowboy Wrangler Denim Willy Chavarria
About Netflix:
Netflix is one of the world’s leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About Parkwood Entertainment:
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live performances and concert production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy®-nominated Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performance at the Coachella Valley Music & Arts Festival in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018), and the RENAISSANCE WORLD TOUR (2023).
About Jesse Collins Entertainment:
Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service Emmy winning production company that has played an integral role in producing many of television’s most memorable moments in music entertainment. JCE’s award-winning and critically acclaimed television includes programming from its three divisions. From the scripted division: scripted series—Real Husbands of Hollywood, American Soul and miniseries—The New Edition Story and The Bobby Brown Story. From the unscripted division: unscripted series – Tia Mowry: My Next Act, Gabrielle Union: My Journey to 50, Oh Hell No! With Marlon Wayans, Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy’s Pass the Mic and Forward: The Future of Black Music, competition series— Hollywood Squares, Rhythm + Flow, Celebrity Squares, Becoming A Popstar, Sunday Best, Hip Hop Squares and Nashville Squares, talk shows – We Got Time Today, Yara Shahidi’s Day Off and Face to Face with Becky G, and children’s series—Bookmarks: Celebrating Black Voices (Daytime Emmy Award winner). From the specials division: award shows—The Emmy Awards, The American Music Awards, The 2022 Golden Globes, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars and ABFF Honors, specials—Beyoncé Bowl at the Baltimore Ravens vs. Houston Texans NFL 2024 Christmas Game, The Super Bowl Halftime Show (Primetime Emmy Award winner), Jimmy Fallon’s Holiday Seasoning Spectacular, Christmas in Rockefeller Center, The Light We Carry: Michelle Obama & Oprah Winfrey (Primetime Emmy® Award nominee), A GRAMMY Salute to 50 Years of Hip Hop, Lil Rel Howery: I said it. Y’all thinking it., CNN’s Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin’, Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway. Emmy Award winner Jesse Collins is the Founder & CEO of Jesse Collins Entertainment and executive producer of all the JCE programming. He is also an executive producer for the annual GRAMMY Awards and produced the 2021 Oscars. Emmy winner Dionne Harmon is President.
MEDIA CONTACTS:
Allison McManus and Jackie Lamaj for Netflix
Sammi Liang and Andrew Howard for The NFL
Doug Vosik and Omar Majzoub for Houston Texans
Yvette Noel-Schure for Parkwood Entertainment and Beyoncé
