In the top 10 highest-earning artists in the world recently announced by Forbes magazine , Taylor Swift is the only female artist on the list. This is also the 6th time she has appeared in the top 10, even ranked first in 2019. What makes the “blonde princess” of the world’s music industry so successful?

Taylor Swift always gives the audience a new feeling thanks to the diverse transformations in each of her music products. Photo: New York Times

According to many vocal experts, in terms of voice quality, Taylor Swift cannot compare with singers of the same age as Alicia Key, Miley Cyrus or Rihanna, but this is what makes her stand out and gain a solid foothold in the market. World music is all about the skill of writing songs. Taylor Swift herself once admitted that this was her strength when she declared in Billboard : “I wouldn’t have become a singer if I wasn’t a musician.”

Taking musical inspiration from her own life, Taylor Swift often breathes life into her contemporary compositions, mixed with a bit of mystery and magic, allowing listeners to freely immerse themselves in the imaginary world. When she first started her music career, she was loved by the audience for her sweet country pop songs about teenage love such as “You Belong With Me”, “Fifteen”, “Love Story”. .. Through these songs, the audience sees a Taylor Swift who loves life, is vibrant, full of energy, and desires to love and be loved. Taylor once shared: “I love writing music because I love preserving memories, like you are framing an emotion you have experienced. I like to use longing and longing as inspiration for writing, just like taking photos.”

Commenting on Taylor Swift’s songs, The Guardian said that Taylor Swift has succeeded in “writing about the nostalgic years of her youth”. Meanwhile, the New York Times also recognized her for “creating wonderful carvings” in her music products. From another perspective, the BBC affirmed: “Taylor Swift has shown a knack for creating melodies and telling stories with rhythm and musical timbre that not many artists have mastered. Typically, ” Our Song”, “Look What You Made Me Do” or “Reputation” with notes of the same pitch are repeated over a long scene.

With her songwriting talent, her musical products always receive many compliments from both critics and audiences. In 2022, the huge “destruction” of her 10th studio album has helped her income increase by 40 million USD compared to 2021. Taylor Swift’s income sources mainly come from selling records and releasing music online. streaming, digital downloads, copyright fees… In particular, while other artists reach the top thanks to tours or transfer contracts worth hundreds of millions of dollars, she only needs to rely on her music business. pure music.

In 2023, “The Eras Tour” show is expected to earn $1 billion in revenue when there are 14 million people waiting to buy tickets in the US alone. To get tickets to see Taylor Swift’s “The Eras Tour” show, many people had to line up online for more than 3 hours when on sale on the Ticketmaster website . Agents pushed the price to 28,000 USD/ticket.

A Ticketmaster representative said that Taylor Swift’s first live show since 2018 has fueled “unprecedented demand” from fans. It is expected that during the tour lasting from March to August 2023, Taylor Swift will perform the songs that made her famous. Through the songs she writes herself, she wants to take listeners through her personal experiences at each moment. Her songs are like whispering confessions in the ear, giving the audience a feeling of closeness and sympathy.