Here’s Why Walmart Got Its Logo Redesigned After 17 Years

Walmart, the popular US retail chain has just had a logo redesign, 17 years after its last redesign in 2008. This has greatly intrigued many consumers who wish to learn more about the change and why it took place. Ever since its inception in 1962, Walmart has undergone multiple logo revamps. 2008 was the year of a very significant change as it saw the hyphen between Wal and Mart, synonymous with the brand since its 1962 inception, get removed.

Here is the reason for Walmart’s logo redesign explored.

Here’s why Walmart got a new logo after 17 years

Senior Vice President and Chief Marketing Officer (CFO) William White revealed that the Walmart logo redesign reflected the evolution of its capabilities. It also reflected what they now offered customers.

“Walmart aims to be an inspirational, digital retailer that provides all the products, brands and services our customers need and want,” White said in a statement published on the official website. “This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and longstanding commitment to serve our customers of today and tomorrow,” he continued. White added that the redesign also reflected the principles pushed by founder Sam Walton.

White, however, mentioned in an interview with Fortune, that the logo redesign was not a “rebrand.” It was instead a “refresh” to reflect their current identity. It also reflected their venture into the e-commerce and digital marketplace.

The “Walmart” in the retailer’s new logo now has thicker lettering and broader stems on its iconic yellow-sunlike sparks. Other major changes to the brand include a deeper blue background and a brighter yellow color on the sunlike sparks. This new logo is expected to show up on the retailer’s online and physical storefronts, and its new home office in Bentonville, Arkansas this month.

Cybercitizens had all kinds of thoughts when it came to Walmart’s logo redesign, airing them on social media. One user expressed on X (Twitter), his opinion that the new logo was akin to designs seen on a “milk carton.” However, they acknowledged that the deeper blue tones of the new logo felt “modern” and “friendly.”

Originally reported by Abdul Azim Naushad on ComingSoon.net.