Lionel Messi’s staggering net worth of $400 million stems from various sources:

1. Football Contracts: Messi has earned substantial income from his professional football career, signing lucrative contracts with clubs such as FC Barcelona and Paris Saint-Germain (PSG). These contracts include salary payments, bonuses, and performance incentives.
2. Endorsement Deals: Messi has secured numerous endorsement deals with major brands, including Adidas, Pepsi, Gatorade, and Huawei. These endorsement agreements involve promotional activities, advertising campaigns, and product endorsements, contributing significantly to his net worth.
3. Business Ventures: Messi has diversified his portfolio through strategic investments and business ventures. He has invested in real estate properties, startups, and companies across various industries, leveraging his wealth to generate additional income and assets.
4. Merchandise Sales: Messi’s global popularity has led to the sale of branded merchandise, including jerseys, apparel, footwear, and accessories. Revenue from merchandise sales, licensing agreements, and royalties further boosts his net worth.
5. Social Media and Digital Presence: Messi commands a massive following on social media platforms such as Instagram, Facebook, and Twitter. He monetizes his digital presence through sponsored posts, endorsements, and partnerships with brands, generating substantial revenue streams.
6. Personal Assets: Messi owns valuable assets, including luxury properties, cars, and other investments. These assets contribute to his overall net worth and financial stability.

Overall, Lionel Messi’s net worth is the culmination of earnings from football contracts, endorsement deals, business ventures, merchandise sales, digital presence, and personal assets, making him one of the wealthiest athletes in the world.